News Center-On International Day for the Elimination of Sexual Violence in Conflict, 19 June, the UNFPA's Arab States Regional Office has launched the #ThisisNotNormal campaign to push back against the risks of the normalization of gender-based violence, including sexual violence and harmful practices, in humanitarian settings.

The #ThisIsNotNormal campaign comes in response to increasing reports by women and girls that violence against them is becoming so widespread and unchecked, that it is normalized in some communities. Featuring the voices of artists and influencers across Arab region, such as Ghada Saba, Joanna Arida, Maya Ammar, and Ala Hamdan, the campaign aims to counter this alarming trend, amplify the voices of women and girls survivors of gender-based violence, and reaffirm global commitment to ending gender-based violence, including sexual violence in conflict, and providing justice and support services to all those affected.

“Prolonged crises throughout the region have taken a major toll on everyone, but especially on women and girls, who face higher risks of life-threatening violence, including sexual abuse, and lack access to crucial services," said Dr. Luay Shabaneh, UNFPA Arab States Regional Director. “In certain communities, women and girls report that violence against them is growing more common, endangering their health, lives, and dignity.”

Shabaneh continued, "The international community must present a unified front in rejecting the normalization of violence against women and girls and ensuring that their rights, including the right to live without abuse, are prioritized in humanitarian responses.